HubSpot

#1 IN CRM

The default CRM

4.6

★★★★★

OUR SCORE

THE VERDICT

The fastest way to a working CRM, with marketing, sales and service on one platform. You trade some control for speed.

BEST FOR

Startups to mid-market

PRICING

Free CRM; paid hubs per seat

LEARNING CURVE

Easy

What it does

HubSpot is a CRM platform with hubs for marketing, sales, service, content and operations, all on one shared database.

Teams that want a CRM running in days, not months, and value ease of use over deep customisation.

STRENGTHS

+Free CRM to start

+Marketing, sales and service in one platform

+Huge app marketplace

WATCH OUT FOR

−Costs climb quickly in higher tiers

−Less flexible than Salesforce for complex setups

−Contact-based marketing pricing

Free CRM; paid hubs per seat

Prices change often, so check the current plans on HubSpot's site.