Attio

#2 IN CRM

The modern CRM

4.6

★★★★★

OUR SCORE

THE VERDICT

The CRM that finally feels built this decade: flexible data model, real-time sync and automations that GTM engineers enjoy.

BEST FOR

Startups and GTM engineers

PRICING

Free plan; paid per seat

LEARNING CURVE

Easy

What it does

Attio is a flexible CRM that builds itself from your email and calendar, with custom objects, lists, workflows and a developer-friendly API.

Startups and GTM engineers who want a CRM they can shape around their motion.

STRENGTHS

+Flexible, spreadsheet-like data model

+Automatic enrichment and relationship sync

+Modern API and workflows

WATCH OUT FOR

−Younger ecosystem than HubSpot or Salesforce

−Fewer native marketing features

−Complex enterprise needs may outgrow it

Free plan; paid per seat

Prices change often, so check the current plans on Attio's site.