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GTM Algorithm/Directory/Data & Enrichment/Apollo
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Apollo

#2 IN DATA & ENRICHMENT
Data · Sequencing · Dialer
4.5
★★★★★
OUR SCORE
THE VERDICT

The best value in outbound: a big contact database, sequences and a dialer in one login. It won't beat specialist tools on data accuracy, but for a small team it covers most of the job.

BEST FOR
Small outbound teams
PRICING
Free plan; paid per seat
LEARNING CURVE
Easy

What it does

Apollo is a B2B contact database with prospecting built on top. You search for accounts and people, pull emails and phone numbers, and run multi-step sequences and calls without leaving the app.

Who it's for

Teams under roughly 20 seats who want one affordable tool for list-building and outreach. Larger teams usually keep Apollo for data and move sending to dedicated infrastructure.

STRENGTHS
+Database, sequencing and dialer in one tool
+Generous free plan to start
+Fast to set up for a small team
WATCH OUT FOR
−Email accuracy varies by region and segment
−Sending from Apollo can hurt deliverability at volume
−Power users outgrow its workflows

Pricing

Free plan; paid per seat
Prices change often, so check the current plans on Apollo's site.
See Apollo pricing ↗

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